Tuesday, May 16, 2017

Palestra "Gamificação: Uso de Técnicas de Videojogos em Contexto Empresarial"



"No âmbito da unidade curricular de Marketing Digital, lecionada pelo Prof. Jorge Esparteiro Garcia, decorreu hoje na ESCE, uma palestra com o título "Gamificação: Uso de Técnicas de Videojogos em Contexto Empresarial" dinamizada pelo Prof. Doutor Jorge Simões do ISPGaya.

A sessão, que despertou o interesse dos alunos do Mestrado em Marketing, permitiu perceber as estratégias e técnicas associadas à Gamificação, e de que forma estas permitem potenciar e alavancar a comunicação das empresas e marcas na web, e nas redes sociais."


Slides disponíveis em: https://goo.gl/9nybx7

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