"No âmbito da unidade curricular de Marketing Digital, lecionada pelo
Prof. Jorge Esparteiro Garcia, decorreu hoje na ESCE, uma palestra com o
título "Gamificação: Uso de Técnicas de Videojogos em Contexto
Empresarial" dinamizada pelo Prof. Doutor Jorge Simões do ISPGaya.
A sessão, que despertou o interesse dos alunos do Mestrado em
Marketing, permitiu perceber as estratégias e técnicas associadas à
Gamificação, e de que forma estas permitem potenciar e alavancar a comunicação das empresas e marcas na web, e nas redes sociais."
Slides disponíveis em: https://goo.gl/9nybx7
É uma excelente tema! O mundo corporativo tem respondido muito bem à gamificação.
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ReplyDeleteThe recent lecture held at ESCE, led by Prof. Jorge Simões from ISPGaya, illuminated the concept of "Gamification: Use of Videogame Techniques in a Business Context." Attended by enthusiastic Master in Marketing students, the session highlighted the potency of Gamification in amplifying business communication on the web and social platforms. It's evident that the strategies and techniques explored during this insightful lecture have the potential to reshape how companies and brands engage with their audience, harnessing the power of play to enhance digital marketing endeavors. Fairly Light Shadow Box
ReplyDeleteWhat a fascinating read! The article on gamification and the use of techniques in education is truly enlightening. The insights provided are not only thought-provoking but also highlight the innovative ways in which technology can enhance the learning experience. The concept of gamification brings an element of fun and engagement to education, making it more accessible and enjoyable for learners.
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