Tuesday, July 02, 2013

The Book of Mormon: Case Study White Paper

Foi publicado o white paper do último case study proposto pelo GamFed: um site gamificado para promoção e venda de bilhetes para um espectáculo da Broadway: The Book of Mormon (ver este post).

The Book of Mormon Case Study
The Book of Mormon is a satirical musical developed and directed by Trey Parker, Robert Lopez, Matt Stone and Casey Nicholaw. The production has won 9 Tony awards including Best Musical in 2011.

Supercharging Online Engagement

With the musical’s Broadway success rapidly gaining momentum, The Book of Mormon team aimed to increase online engagement and social sharing of tour dates, exclusive interviews and other important content available on the musical’s website. Being savvy about current trends in digital marketing, The Book of Mormon wanted to use social media to build online buzz for the production and boost interaction on the site.


Building a Rewards Program for Fans
Knowing that many people visit a production’s website to buy tickets, The Book of Mormon implemented BigDoor’s Gamified Loyalty Platform to launch site “missions” that prompt and incentivize visitors to check out videos, behind the scenes photos and The Book of Mormon in the news. Joining the program allows users to earn “golden plates”, a currency customized by the Book of Mormon team, which were redeemable for tickets to the show and Book of Mormon merchandise. As a white label product, the BigDoor platform easily aligned with The Book of Mormon’s satirical themes.


The site also launched BigDoor powered ”Street Team missions”, which load a timed messages for fans to retweet, rewarding higher point values for those who do so the fastest.
Since social media engagement is the ultimate goal, The Book of Mormon uses BigDoor’s social stream feature, which highlights real-time fan achievements earned in the program. Visitors to the site can see who is earning achievements, badges and rewards. The social stream prompts them to join and participate in the program.


The Results
Simply watching the social stream on The Book of Mormon’s website proves how active participants are in the program. Valuable site actions have increased by 10X and participants in the program view 2X as many pages. Fans of the program are learning more about the production, building excitement for tour dates and recruiting their friends to help them earn rewards. “Mission” accomplished!






4 comments:

  1. Calfskin merchandise are preferred by numerous individuals and some are such a great amount of attached to cowhide that they for the most part wear it. There are distinctive things which are made by cowhide in the event that we can click here on this item this item turned out to be progressively acclaimed. Calfskin originates from various a creature skin which is made by with various systems.

    ReplyDelete
  2. It is an another kind of exchanging called FX exchanging which is depicted in this article in an exceptionally wonderful strategy. That everybody can see effortlessly with help of article reference that is a standout amongst the most fantastic approaches to get it. Indeed, even in troublesome positions we can take assistance from such articles and books which are there for us.

    ReplyDelete
  3. We should know the fundamentals of forex exchanging before begin the business in return. From this article we can learn numerous things which will encourage us and it is written in numerous http://www.thesispresentation.com/our-services/thesis-proposal-defense-presentation/ articles for us. It is very simple in the wake of perusing this article in the event that we need to do the matter of exchanging with others.

    ReplyDelete
  4. wow! This is an amazing list that you have shared visit this page. I have been looking for the good skating shoes at reasonable price you have made it easy to decide.

    ReplyDelete