Mais um case study proposto pelo GamFed. Desta vez trata-se de um site gamificado para promoção e venda de bilhetes para um espectáculo da Broadway: The Book of Mormon.
O site usa o BigDoor’s Gamified Loyalty Platform para aumentar o nível de envolvimento dos utilizadores que são essencialmente pessoas que pretendem comprar bilhetes on-line para o espetáculo. A adoção de uma estratégia de gamification tem em vista que os utilizadores divulguem o espectáculo nas redes sociais.
Essencialmente, são usados pontos, leaderboards, badges e desafios (challenges).
O prazo para participação no peer review termina a 26 de maio. Posteriormente será disponibilizado o respetivo white paper.
Ver as contribuições anteriores para o GamFed:
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